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Webcast: Customer Marketing
18 July @ 3:00 pm - 4:00 pm
Turning customers into true advocates is often the ultimate goal of Customer Success organisations. In order to drive advocacy early in our relationship with customers, we often borrow techniques from Customer Marketing. This webcast will cover:
– What is customer loyalty and customer advocacy
– Why customer advocacy is crucial to the success of your business
– How to build a Customer Marketing model that positions senior stakeholders and users to become your true fans from their first days on your product and strong advocates in the long term
Laura Bibby, an experienced Customer Marketer and pioneer of numerous advocacy programmes, will show us how Customer Marketing techniques can be useful in the everyday life of any Customer Success Manager.